Rapper Key! spent a large part of 2018 teasing his collaborative album with producer Kenny Beats. The finalized album is 777, a 15 song run through of thumping intensity and electric bounce. Tracks like “Move” and “Toronto” demand to be played on loop at maximum volume. To top it off, Key! provided the visuals for the tracks “Hater” (directed by JimmyRegular) and “Kelly Price Freestyle” (shot by Miggy). The complete package makes 777 one of the most exciting hip-hop releases of 2018.